Don't F#$& it up.
We won the pitch to develop the North America experiential portion of the award-winning global campaign where you can find your name on a can of Coca-Cola.
We were to develop a process and activation to deliver 2 Million customized cans of Coca-Cola in an 8-week period. Big logistics.
And a bigger idea to improve the experience.
Where in other countries you could only get 1 can. We developed the idea to you can get a can for 'you and a friend'.
We developed the UX to provide a quick, simple activation. Speed is important when you are trying to make 2 Million cans!
We had 3 sizes of kiosks. All scaleable to provide for flexibility from large, like NASCAR events. To small, like an appearance at a retail to complete a shopper marketing program.
We branded and trained our field staff as 'Shareleaders'. Because it is super important to at experiences that the people are the Brand.
All in the effort to drive this. Social sharing of two friends, siblings, lovers creating cans with their names on it. And sharing a moment.